Dental Emergency Services is a 24/7 emergency dental clinic based in Toronto, Canada. The goal of this SEO project was to enhance the clinic’s online presence, increase visibility for urgent dental care searches, and drive immediate traffic from patients needing emergency treatment at any hour.
Client’s Aim:
The client wanted to rank at the top of Google for high-intent local keywords related to emergency dental care in Toronto. Their core objectives were:
- Boost organic traffic for emergency-related search terms.
- Increase phone calls and appointment bookings, especially during nights and weekends.
- Improve visibility in Google’s local 3-pack results.
- Build stronger online authority as Toronto’s most reliable 24-hour dental clinic.
My Role – Local SEO Expert & Manager
Website Link: https://dentalemergencyservices.ca/
I was brought on board to enhance the online visibility of Dental Emergency Services for Toronto-based emergency dental care searches. The main goal was to dominate local search engine results for high-intent emergency dental keywords, drive urgent patient inquiries, and increase clinic footfall—especially during after-hours.
Strategy & Implementation
1. Local Keyword Strategy & Competitive Research: Conducted in-depth keyword research to target high-converting, urgent-care dental terms. Focused keywords included:
- “24 hour emergency dental clinic Toronto”
- “24 hour emergency dentist Toronto”
- “emergency dentist Toronto”
- “dental emergency services”
- “emergency dental services”
- “emergency dental clinic Toronto”
2. On-Page Optimization: Optimized service pages and homepage content around emergency dental keywords.
- Updated title tags, meta descriptions, and H1/H2 tags to align with search intent.
- Implemented schema markup for Local Business and MedicalClinic.
3. Technical Enhancements:
- Improved mobile page speed for late-night and mobile users.
- Cleaned up broken internal links and enhanced URL structure for clarity.
- Added structured data for better visibility in local packs and featured snippets.
4. Google Business Profile Optimization
- Enhanced the GBP with detailed service descriptions, emergency availability tags, high-quality photos, and Q&A sections.
- Added location keywords and managed ongoing review responses to increase trust and engagement.
5. Local Content & FAQs
Created city-targeted blog posts and FAQs such as:
- “What to Do in a Dental Emergency in Toronto at Night”
- “Top Signs You Need a 24 Hour Emergency Dentist in Toronto”
6. Off-Page SEO & Citations
- Built citations on local Canadian directories and emergency clinic listings.
- Acquired backlinks from local Toronto health and wellness blogs.
Ranking & Results
Keyword Rankings (Achieved in Under 4 Months):
- #1 – 24 hour emergency dental clinic Toronto
- #1 – 24 hour emergency dentist Toronto
- #1 – emergency dentist Toronto
- #2 – dental emergency services
- #3 – emergency dental services
- #1 – emergency dental clinic Toronto
Performance Boosts (Based on Google Search Console):
- Total Clicks: 18.3K → 39.7K (+117%)
- Impressions: 610K → 1.21M
- CTR: Increased from 2.1% to 3.6%
- Avg. Position: Improved from 11.4 to 3.2
Other Notable Results:
- Phone Calls Increased: 52% rise in emergency calls (especially after hours).
- Booking Form Submissions: Up by 41% for immediate appointment requests.
- Local Pack Visibility: The clinic started consistently appearing in the 3-pack for Toronto dental emergency queries.
Final Outcome
This Local SEO campaign helped Dental Emergency Services become the top result for almost all urgent dental queries in Toronto. As a result, the clinic experienced a significant spike in late-night patient visits, stronger brand visibility, and higher online trust among those searching for reliable 24-hour dental care.
