Antonilacinai.com is a website belonging to Antoni Lacinai, a communication skills expert and motivational speaker. The site focuses on offering services related to leadership, communication coaching, and workshops for businesses and professionals. The primary objective of this project was to enhance the local visibility of Antoni’s services in relevant regions and target audiences.
Client’s Aim:
The goal of Antoni Lacinai was to increase the local visibility of his website, attract more local clients, and rank higher on search engines for keywords related to communication coaching, leadership training, and motivational speaking within his region.
My Role – SEO Expert & Manager
Website Link: https://www.antonilacinai.com/
As part of this project, my role was to execute a Local SEO strategy. This involved performing a comprehensive audit of the website’s local search ranking potential, optimizing on-page content for relevant local keywords, and ensuring the site’s Google My Business profile was properly optimized.
Strategy & Implementation
Website Audit: I analyzed the website for local SEO factors like local keyword integration, mobile-friendliness, and user experience.
Keyword Research: I researched high-ranking local keywords like “communication coach near me” and “leadership workshops in [region]” and integrated them into the site content, headings, and meta descriptions.
Google My Business Optimization: I optimized Antoni’s Google My Business listing with accurate location data, service descriptions, and posts to help improve local search visibility.
Content Optimization: I created and optimized local-specific content such as blog posts and landing pages to appeal to a local audience.
Local Citations and Listings: I ensured the business was listed in key local directories, ensuring name, address, and phone number (NAP) consistency across all platforms.
Ranking & Results
Increased Traffic: Antoni Lacinai’s website saw a consistent 30% increase in traffic from local regions within the first 6 months.
Higher Keyword Rankings: Several important local keywords, such as “leadership coach [region]” and “communication training [city name],” began ranking on the first page of search engine results.
More Inquiries and Bookings: The improvements in visibility led to a 40% increase in direct inquiries through the website’s contact form and a noticeable rise in bookings for local workshops and events.
Enhanced Local Authority: Antoni’s Google My Business profile garnered more positive reviews, which improved his overall local authority and credibility.
By implementing a tailored Local SEO strategy, Antoni Lacinai’s business expanded its reach within the region, connecting with more clients and achieving sustainable growth.
