At Tech Driftz, we undertook a focused local SEO project for On The Go Tours, a renowned travel company specializing in guided tours and travel experiences worldwide. Our goal was to enhance On The Go Tours’ local search presence and increase visibility in target geographic locations.
Client Aim
On The Go Tours aimed to attract more local travelers and increase bookings for their guided tours through improved local search rankings and enhanced online visibility in key travel markets.
My Role – SEO Specialist & Local SEO Strategist
As the SEO specialist at Tech Driftz leading this project, my responsibilities included conducting a thorough analysis of On The Go Tours’ local SEO landscape, devising a tailored local SEO strategy, and executing targeted optimizations to boost local search rankings and drive qualified traffic.
Working Pattern
Local SEO Audit: Conducted a comprehensive audit focusing on local search visibility, local listings, and Google My Business (GMB) optimization opportunities.
Google My Business Optimization: Optimized On The Go Tours’ GMB profile by updating accurate business information, selecting relevant categories, and optimizing images and posts to enhance engagement.
Local Keyword Research: Identified and targeted local-specific keywords related to guided tours and travel experiences in target cities and regions.
Local Content Optimization: Optimized website content, including service pages and blog posts, with localized keywords and phrases to align with local search intent.
Local Link Building: Developed a localized link building strategy to acquire high-quality backlinks from local directories, travel blogs, and authoritative websites in the travel industry.
Customer Reviews Management: Implemented strategies to encourage satisfied customers to leave positive reviews on Google and other relevant platforms, enhancing On The Go Tours’ online reputation and credibility.
Ranking & Results
Through our dedicated efforts in local SEO for On The Go Tours, we achieved remarkable outcomes:
Improved Local Search Rankings: On The Go Tours saw a significant improvement in local search rankings across target cities and regions.
Increased Local Traffic: The optimized local SEO strategies resulted in a 89% increase in local website traffic within X months.
Enhanced Online Visibility: On The Go Tours’ enhanced GMB profile and local SEO optimizations contributed to increased visibility in local search results, attracting more qualified leads and bookings.
Our local SEO initiatives not only strengthened On The Go Tours’ presence in local markets but also positioned them as a top choice for travelers seeking guided tours and travel experiences in their preferred destinations.
